TIDE HE SWEEPSTAKES


OFFICIAL RULES


NO PURCHASE NECESSARY


  1. HERE’S HOW IT WORKS: The Tide HE Sweepstakes begins 9:00 AM ET on 2/1/10 and ends 12:00:01 PM ET on 1/30/11 (the “Promotion Period”). There will be one prize available each week during the Promotion Period of a one-year free supply of Tide HE. See Rule # 2 for details on how to enter. See Rule # 3 for weekly drawing deadlines.


  2. HERE’S HOW TO ENTER THE SWEEPSTAKES (THREE WAYS TO ENTER):


    ONLINE: ONLINE: Beginning 9:00 AM ET on 2/1/10, visit www.tide.com/HE and follow the on-screen instructions to register for a chance to win a one-year free supply of Tide HE. Entries must be received by 12:00:01 PM ET on 1/30/11 to be eligible for the final weekly drawing. Limit one entry per email address per day. If more than one entry is received per person per day only the first such entry received will be eligible.

    VIA MAIL: On a plain piece of 3”x5” paper hand print your first and last name, street address (no P.O. Boxes), city, state, zip, date of birth (mm/dd/yyyy), plus daytime and evening telephone numbers including area code. Mail your entry in an envelope no larger than #10 (business-size envelope) with sufficient postage affixed, to: Tide HE Sweepstakes Entries, P.O. Box 5614, Blair, NE 68009-5614. Limit one entry per outer-mailing envelope. Entries must be received by 2/8/11 to be eligible for the final weekly drawing. No mechanically reproduced entries permitted. Not responsible for lost, late, illegible, mutilated, misdirected, postage-due entries or entries not received in time for the random drawing.
    VIA TEXT: To enter via SMS (Short Message Service) text messaging, beginning 9:00 AM ET on 2/1/10 text the message indicated in the brochure located in the box of your new HE washing machine, along with your age and state of residency, to the short code “59999” to submit an entry into the Sweepstakes. No purchase necessary; see 2A and 2B above for how to enter via the mail or online. Entries must be received by 12:00:01 PM ET on 1/30/11 to be eligible for the final weekly drawing. Limit one entry per originating mobile telephone number per day. If more than one entry is received per originating telephone number per day only the first such entry received will be eligible. Sponsor cannot guarantee this program will be available via all carriers. The text-messaging portion of the promotion will be available on participating wireless carriers only and requires a text message-capable wireless device. Wireless device carrier’s instructions for text messaging may vary. Msg & Data Rates may apply. Your wireless service provider may charge you for each text message you send and receive.

  3. ELIGIBILITY: Open only to residents of the 50 United States or the District of Columbia (except for the state of Maine) who are 18 years of age or older at time of entry. Employees of Procter & Gamble, their affiliates, subsidiaries, advertising, promotion and internet agencies and their immediate family members and/or those living in the same household of each are not eligible. All federal, state, and local laws and regulations apply. Void in Maine and where prohibited by law.


  4. RANDOM DRAWINGS: Entries must be received by the corresponding entry deadline indicated in the chart below to be eligible for that weekly drawing and all subsequent weekly drawings.

    Weekly Drawing #

    From among all eligible Online and Text entries received through 11:59:59 PM
    (Eastern Time) on

    And all mail in entries received by

    Weekly Drawing #

    From among all eligible Online and Text entries received through 11:59:59 PM
    (Eastern Time) on (except as noted)

    And all mail in entries received by

    1

    2/7/10

    2/12/10

    27

    8/8/10

    8/13/10

    2

    2/14/10

    2/19/10

    28

    8/15/10

    8/20/10

    3

    2/21/10

    2/26/10

    29

    8/22/10

    8/27/10

    4

    2/28/10

    3/5/10

    30

    8/29/10

    9/3/10

    5

    3/7/10

    3/12/10

    31

    9/5/10

    9/10/10

    6

             3/14/10

    3/19/10

    32

    9/12/10

    9/17/10

    7

    3/21/10

    3/26/10

    33

    9/19/10

    9/24/10

    8

    3/28/10

    4/2/10

    34

    9/26/10

    10/1/10

    9

    4/4/10

    4/9/10

    35

    10/3/10

    10/8/10

    10

    4/11/10

    4/16/10

    36

    10/10/10

    10/15/10

    11

    4/18/10

    4/23/10

    37

    10/17/10

    10/22/10

    12

    4/25/10

    4/30/10

    38

    10/24/10

    10/29/10

    13

    5/2/10

    5/7/10

    39

    10/31/10

    11/5/10

    14

    5/9/10

    5/14/10

    40

    11/7/10

    11/12/10

    15

    5/16/10

    5/21/10

    41

    11/14/10

    11/19/10

    16

    5/23/10

    5/28/10

    42

    11/21/10

    12/3/10

    17

    5/30/10

    6/4/10

    43

    11/28/10

    12/13/10

    18

    6/6/10

    6/11/10

    44

    12/5/10

    12/10/10

    19

    6/13/10

    6/18/10

    45

    12/12/10

    12/17/10

    20

    6/20/10

    6/25/10

    46

    12/19/10

    12/24/10

    21

    6/2710

    7/2/10

    47

    12/26/10

    12/31/11

    22

    7/4/10

    7/9/10

    48

    1/2/11

    1/7/11

    23

    7/11/10

    7/16/10

    49

    1/9/11

    1/14/11

    24

    7/18/10

    7/23/10

    50

    1/16/11

    1/21/11

    25

    7/25/10

    7/30/10

    51

    1/23/11

    1/28/11

    26

    8/1/10

    8/6/10

    52

    12:00:01 PM ET 1/30/11

    2/8/11

    Random drawings will be conducted approximately every 6 weeks during the Promotion Period for the four preceding weekly drawings. Random drawings will be conducted by D.L. Blair, Inc., an independent judging organization, whose decisions are final on all matters relating to this offer. Odds of winning in a weekly drawing will depend upon the total number of eligible entries received by the deadline for that drawing. Winners will be notified by mail/telephone.

  5. PRIZES & APPROXIMATE RETAIL VALUES: 52 prizes (one per drawing), with a total approximate retail value of $4,160, will be awarded as follows: Each winner will receive a one-year supply of Tide HE awarded as a booklet of 10 free product coupons (each coupon booklet up to $80 value), redeemable wherever Tide HE is sold. Prizes consist of only those items specifically listed as part of the prizes. Limit one prize per household. Terms and conditions of coupons apply. Coupons not redeemable for cash.


  6. GENERAL RULES: No substitution or transfer of prize by winners permitted. Sponsor reserves the right to substitute prize of equal or greater value. All taxes and fees, if applicable, are the sole responsibility of winners. In no event will more than the stated number of prizes be awarded. Return of any prize/prize notification as undeliverable will result in disqualification without further notice and an alternate winner will be selected. By accepting prize, winners (or parent/legal guardian if winner is a minor) agree to hold Sponsor, their respective directors, officers, employees and assigns, harmless against any and all claims and liability arising out of use of prize.  Winners (or parent/legal guardian if winner is a minor) assume all liability for any injury or damage caused, or claimed to be caused, by participation in this promotion or use or redemption of any prize. Acceptance of prize constitutes permission for the Sponsor and its agencies to use winners’ names and/or likenesses for purposes of advertising and trade without further compensation, including a winners list, unless prohibited by law. Entrants (or parent/legal guardian if entrant is a minor) agree to release, discharge and hold harmless Sponsor, their respective directors, officers, employees and assigns, harmless from and against any and all liability and damages. By participating in this promotion, entrants (or parent/legal guardian if entrant is a minor) agree to be bound by the Official Rules and the judges’ decisions which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any promotional materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. All material submitted becomes the sole property of Sponsor and will not be returned. Sponsor not responsible for any typographical or other error in the printing of the offer, administration of the Sweepstakes or in the announcement of the prizes.


    NOTICE TO ENTRANTS WHO ENTER ONLINE OR VIA TEXT: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor not responsible for incomplete, lost, late, damaged, illegible or misdirected phone/email/SMS text messages or for any technical problems, faulty, incorrect or mistranscribed data/mobile phone/SMS-enabled wireless device transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person’s SMS-enable wireless device or computer related to or resulting from participating in or experiencing any materials in connection with this promotion. Sponsor assumes no responsibility for undeliverable email/text messages resulting from any form of active or passive filtering by a user’s mobile phone service carrier or internet service provider. In the event of a dispute regarding any online or text message entry, the entry will be deemed made by the authorized account holder of the SMS-enabled wireless device phone number or email account submitted at time of entry (i.e., the natural person who is assigned to the account or other organization responsible for assigning email addresses and phone numbers for the SMS-enabled wireless device). Participant may be requested to provide Sponsor with proof that the participant is the authorized account holder of the mobile phone number associated with the submission. Sponsor reserves the right to cancel or modify the promotion if fraud, misconduct or technical failures destroy the integrity of the program; or if a computer virus, bug, or other technical problem corrupts the administration or security of the program as determined by Sponsor/judging agency/administrator, in their sole discretion. In the event of termination, a notice will be posted online and the drawing for all remaining prizes will be conducted from among all eligible entries received prior to termination. In no event will Sponsor be obligated to award more than the stated number of prizes. Any damage made to the Web Site will be the responsibility of the authorized e-mail account holder of the e-mail address submitted at the time of entry. Proof of submitting entries will not be deemed to be proof of receipt by Sponsor. Any entries which are suspected of being fraudulent (including those using robotic, automatic, programmed or similar methods of participation) will be disqualified, based on determinations made solely by Sponsor. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected or if the account holder fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.


  7. WINNERS: For the names of winners, available periodically throughout the promotion period, visit www.tide.com/HE.


  8. SPONSOR: The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202.