Official Rules

DOWNY “DESIGN YOUR SCENT” CONTEST & SWEEPSTAKES

NO PURCHASE NECESSARY

1. HERE’S HOW IT WORKS:  Beginning at 12:00 AM (Start of Day) (ET) on 8/25/09, eligible U.S. residents may visit www.designyourdowny.com and eligible Canadian residents may visit www.designyourdowny.ca and follow the instructions to enter the contest by naming and creating an original Downy Simple Pleasures scent using the online tools and submitting a statement describing your scent.  Three Grand Prize winners will win a trip to Procter & Gamble in Cincinnati for the introduction of a new Downy Simple Pleasures scent and to see the advertising plans for the scent’s launch.  In addition to entering the contest, you can also enter the weekly random draw sweepstakes for the chance to win a $100 Spa Gift Card.  See Rule #3 for contest details and Rule #5 for sweepstakes details.


2. ELIGIBILITY:  This promotion is open only to residents of the 48 contiguous United States or the District of Columbia 18 years of age or older at time of entry and residents of Canada who are the legal age of majority in the province or territory in which they reside at time of entry.  Employees of Procter & Gamble, its affiliates, subsidiaries, advertising, public relations and promotion agencies and their immediate family members and/or those living in the same household of each are not eligible.  All federal, state, municipal, provincial and local laws and regulations apply.  Void in AK, HI and where prohibited by law.


3. HERE’S HOW TO ENTER THE CONTEST:   Beginning at 12:00 AM (Start of Day) (ET) on 8/25/09 eligible U.S. residents may visit www.designyourdowny.com and eligible Canadian residents may visit www.designyourdowny.ca and follow the on-screen instructions to complete the Official Contest Entry Form, name and create an original Downy Simple Pleasures scent using the online tools, and input your scent description (25 words or fewer) in the space provided.  Entries must be received by 11:59:59 PM (ET) on 12/27/09.  Limit 5 contest entries per email address per day.  If more than 5 entries per email address per day are received, only the first 5 received will be eligible.  Each entry must be unique as judged by Sponsor at its sole discretion.  All material submitted becomes property of Sponsor and will not be returned.  No correspondence will be acknowledged or entered into.

Entries must not: contain language that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement; contain language that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; contain any commercial/corporate advertising (including but not limited to corporate logos, brand names, trademarks, slogans, political, personal and religious statements); contain profanities or obscenities; reference persons or organizations without their written permission; disparage persons or organizations associated with Sponsor; contain language that is inappropriate, indecent, profane, obscene, hateful, tortuous, slanderous or libelous; include threats to any person, place, business, or group; be unlawful, in violation of or contrary to all applicable federal, state, or local laws and regulations.


4. CONTEST FINALIST & GRAND PRIZE WINNER DETERMINATION:  There will be up to 50 Finalists determined from all eligible contest entries. Up to 10 Finalists will be determined from online voting; up to 40 Finalists will be determined by judge’s scores.  Finalists will be notified via overnight mail.

    • a. ONLINE VOTING:  Beginning 12:00 AM (Start of Day) (ET) on 8/25/09 through 11:59:59 PM (ET) on 12/27/09, eligible contest entries will be posted on www.designyourdowny.com for U.S. residents and www.designyourdowny.ca for Canadian residents.  During this period, website visitors will be given the opportunity to select their favorite entry to help determine 10 Finalists by following the online instructions.  Limit one vote per email address per day.  If more than one vote is received per email address per day, only the first vote will be counted. The 10 entries with the highest number of votes received during the voting period will be deemed Finalists.  In the event of a tie, tied entries will be broken based on the highest score for Originality & Creativity of scent name and description as determined from the panel judging, per Rule 4b.
    • b. CONTEST JUDGING:  All eligible entries received during the contest entry period will be preliminary judged by representatives of Sponsor to determine 40 Finalists.  The 40 Finalists will then be combined with the 10 Finalists from online voting, as per Rule 4a.  Judging by representatives of Sponsor to determine these 40 Finalists and the 3 Grand Prize winners will be based on the following criteria:  Reproducibility of scent – 35%; Originality & Creativity of scent name and description:  35%; Appropriateness of overall submission to Downy Simple Pleasures’ image:  30%. In the event of a tie, the tie will be broken based on the highest score for Originality & Creativity of scent name and description.  Judges’ decisions are final on all matters relating to the contest. 

5. HERE’S HOW TO ENTER THE SWEEPSTAKES:  If you submit an entry into the contest, you will automatically be entered into the sweepstakes only for the first contest entry that you submit.  If you wish to enter the sweepstakes without entering the contest, beginning at 12:00 AM (Start of Day) (ET) on 8/25/09 eligible U.S. residents may visit www.designyourdowny.com and eligible Canadian residents may visit www.designyourdowny.ca and follow the on-screen instructions to complete the Official Sweepstakes Entry Form and submit an entry into the weekly sweepstakes.  Each weekly sweepstakes period begins Monday at 12:00 AM (Start of Day) (ET) and ends Sunday at 11:59:59 PM (ET) except for the first week which begins Tuesday at 12:00 AM (Start of Day) (ET).  Sweepstakes entries must be received by 11:59:59 PM (ET) on 12/27/09 to be eligible for the final weekly drawing.  Limit one sweepstakes entry per email address throughout the duration of the program.  All non-winning entries will be rolled over into subsequent drawings.  If more than one sweepstakes entry is received per person throughout the duration of the program, only the first entry received will be eligible.

SWEEPSTAKES RANDOM DRAWINGS:  Weekly random drawings will be conducted approximately 14 days after the last day of each weekly entry period from among all eligible entries received for each week with the exception of the drawing for the final weekly entry period which will be conducted on or about 12/30/09.  Random drawings will be conducted by D. L. Blair, Inc., an independent judging organization, whose decisions are final on all matters relating to the sweepstakes.  Odds of winning a weekly prize depend upon the number of eligible entries received.  Sweepstakes winners will be notified by mail and will receive their prize within 6 – 8 weeks after the drawing date. 


6. PRIZES & APPROXIMATE RETAIL VALUES:  

a. CONTEST:   (3) Grand Prizes with a total approximate retail value of $6,000 (U.S. Dollars) will be awarded as follows:  Each winner will receive a 2-day/1-night trip for winner and guest to Procter & Gamble headquarters in Cincinnati, OH in March, 2010, for the introduction of the new Downy Simple Pleasures scent and to see the advertising plans for the scent launch.  Prize includes round-trip coach air transportation from major airport nearest winner’s home, 1 night hotel accommodations (1 room, double occupancy), and ground transfers between airport and hotel (ARV: $2,000 per prize) (U.S. Dollars).  Introduction of a new Downy Simple Pleasures scent is at Sponsor’s sole discretion. There is no monetary value associated with the introduction of the new Downy Simple Pleasures scent.  Trip must be taken on dates specified by Sponsor which are subject to change.  Winner and guest are solely responsible for all other expenses not specifically set forth herein, including but not limited to meals, additional transportation, upgraded room accommodations, souvenirs and other incidentals and items of a personal nature.  The actual retail value of the prize will depend upon winners’ points of departure/return and dates of travel.  Winner and guest must travel on same itinerary.  Prizes are valued in U.S. Dollars. Prizes consist of only those items listed as part of the prize.  Limit one Grand Prize per household. Potential winners will be notified via overnight mail/phone.

b. SWEEPSTAKES:  (17) prizes (1 per week) with a total approximate retail value of $1,700 (U.S. Dollars) will be awarded as follows: Each winner will receive a $100 Spa Gift Card (U.S. Dollars). Terms, conditions and restrictions of Gift Cards apply.  Prizes are valued in U.S. Dollars. Prizes consist of only those items listed as part of the prize.  Limit one sweepstakes prize per household.  Potential winners will be notified via mail.

7. GENERAL RULES:  If a potential Grand Prize winner is a U.S. resident, winner (or parent/legal guardian if potential winner is a minor in his/her state of residence) will be required to complete an Affidavit of Eligibility, Release of Liability, Prize Acceptance Form and, if legally permissible, a Publicity Release.  All documents must be completed and returned within 7 days of attempted delivery of same.  Noncompliance within this time period or return of any prize/prize notification as undeliverable will result in disqualification without further notice and an alternate may be selected, time permitting.  To be declared a winner, residents of Canada must correctly answer an arithmetical skill-testing question and execute a Declaration and Release Form to release Procter & Gamble and its agencies and representatives from liability with respect to contests and prizes within 7 days of attempted delivery of same.  Noncompliance within this time period or return of any prize/prize notification as undeliverable will result in disqualification and an alternate winner may be selected, time permitting.  For Quebec residents, any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling.  Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.  All travelers must possess required travel documents (e.g., valid photo ID) prior to departure.  Traveling companion (or parent/legal guardian if companion is a minor) must also complete and return a Release of Liability within 7 days of winner’s attempted notification.  Minors must travel with parent/legal guardian.  No substitution or transfer of prize by winner permitted.  Sponsor reserves the right to substitute prize or any portion thereof of equal or greater value at their sole discretion.  All taxes and fees and/or duties, if applicable, are the sole responsibility of winner.   By accepting prize, winner (or parent/legal guardian if winner is a minor) agrees to hold Sponsor, its directors, officers, employees and assigns, harmless against any and all claims and liability arising out of use of prize.  Winner (or parent/legal guardian if winner is a minor) assumes all liability for any injury or damage caused, or claimed to be caused, by participation in this promotion or use or redemption of any prize.  Acceptance of prize constitutes permission to the Sponsor and its agencies to use prize winner’s name and entry submission for purposes of advertising and trade without further compensation, unless prohibited by law including a winners’ list.  Sponsor/judges reserve the right to: (a) use contestant’s name and likeness and reproduce/distribute all entries submitted in any and all media throughout the world in perpetuity, (b) alter, amend, edit or change entries prior to distribution and (c) use, distribute, reproduce, alter, amend and copyright entries for purposes of advertising and trade without further compensation, unless prohibited by law.  Entrants (or parent/legal guardian if entrant is a minor) agree to release, discharge and hold harmless Sponsor, its directors, officers, employees and assigns, harmless from and against any and all liability and damages.  By participating in this promotion, entrants (or parent/legal guardian if entrant is a minor) agree to be bound by the Official Rules and the decisions of the judges which are final.  In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any promotional materials and the terms and conditions of theOfficial Rules,the English version of the Official Rules shall prevail, govern and control.  Sponsor is not responsible for any typographical or other error in the printing, the offering or the announcement of the prizes or in the administration of the contest and sweepstakes.  In no event will more than the stated number of prizes be awarded.

8. WINNERS:  For the names of Contest and Sweepstakes winners, U.S. residents may visit www.designyourdowny.com and Canadian residents may visit www.designyourdowny.ca beginning 2/8/10 through 2/26/10.


SPONSOR: The Procter & Gamble Distributing LLC, One P&G Plaza, Cincinnati, OH 45202, USA.

 

NOTICE TO ONLINE ENTRANTS:  ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.  Not responsible for faulty, incorrect or mistranscribed phone transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person's computer related to or resulting from participating in or experiencing any materials in connection with the promotion, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmission that may limit a user's ability to participate in the promotion.  Sponsor reserves the right to cancel or modify the promotion if fraud, misconduct or technical failures destroy the integrity of the program; or if a computer virus, bug, or other technical problem corrupts the administration or security of the program as determined by Sponsor/judging agency/administrator, in their sole discretion.  If technical malfunctions or suspect voting/irregularities corrupt the voting process, Sponsor reserves the right, in its sole discretion, to award prizes based solely on the Finalists Judging scores or non-suspect votes.  In the event of termination, a notice will be posted online and the drawing for all remaining prizes will be conducted from among all eligible entries received prior to termination.  Any damage made to the Web Site will be the responsibility of the authorized e-mail account holder of the e-mail address submitted at the time of entry.  Proof of submitting entries will not be deemed to be proof of receipt by Sponsor.  Any entries which are suspected of being fraudulent (including those using robotic, automatic, programmed or similar methods of participation) will be disqualified, based on determinations made solely by Sponsor.  Sponsor reserves the right to prohibit the participation/voting of an individual if fraud or tampering is suspected or if the account holder fails to comply with any requirement of participation/voting as stated herein or with any provision in these Official Rules.